Space NK , the pioneering British luxury beauty retailer, has launched a comprehensive store upgrade strategy across Europe in 2025 , introducing the innovative discovery lab experience in several new and existing locations.
These upgraded boutiques —the most immersive in the company’s 33-year history—reflect a firm belief in brick-and-mortar retail and represent a decisive step to stay ahead of rapidly evolving beauty consumer expectations. Transforming Retail with the Discovery Lab Space NK’s discovery lab
concept marks a leap forward in in-store engagement, combining hands-on product testing, expert consultation, and interactive play tables in boutiques designed for curiosity and learning. Each new and refurbished store is purpose-built for tactile discovery.
The layout invites guests to stay and play, offering seating for independent sampling or personalized sessions with beauty advisors.
Features such as sensorial displays, scientifically-lit makeup stations, and thematic ingredient showcases let visitors explore brands , including cult favorites like Drunk Elephant , La Mer , Charlotte Tilbury , Rare Beauty , and Tatcha .
Expansion Across Iconic European Locations This year, Space NK is expanding with 10 new stores and major upgrades to existing sites, featuring the discovery lab model throughout Europe…
