Fenty Beauty, the globally acclaimed brand founded by Rihanna, officially relaunched across India in April 2025 via a major omnichannel partnership with Reliance Retail’s Tira beauty chain and Sephora India .
This milestone marks a new era for inclusivity , access, and luxury beauty retail in what is now the world’s fourth-largest beauty and personal care market. A Landmark Launch: 50 Stores, 16 Cities Beginning August 7, 2025 , Fenty Beauty and Fenty Skin products became available at more than 50 locations in
over 16 major cities coast-to-coast, as well as online through Tira and Sephora ’s official websites. The partnership was orchestrated with Asia-Pacific distributor Luxasia , ensuring product availability in both physical retail and e-commerce for the first time.
Rihanna expressed her excitement about expanding Fenty Beauty and Fenty Skin in India , saying it’s deeply meaningful to bring the brand closer to more people.
She emphasized that her mission has always been to make everyone feel seen, celebrated, and confident in their own skin, and that this expansion marks just the beginning of that journey.
The Fenty Effect: Products, Shade Expansion, and Cultural Fit Fenty Beauty ’s signature collections—like the Soft’lit Foundation (with over 50 shades ), Match Stix Contour Skinstick, and Gloss Bomb Stix—are now widely accessible to millions of Indian consumers…
