This past October proved to be a milestone month in the world of circular fashion and tech-powered resale, highlighted by the official launch of Croissant’s new secondhand store, alongside major funding rounds for next-generation P2P resale and textile-sorting ventures.
These moves underscore the ongoing surge in recommerce innovation and investment as brands, investors, and entrepreneurs double down on the value of asset ownership and textile circularity. Croissant Launches Secondhand Store: Buyback-Powered
Inventory for Smarter Shopping Croissant , best known for pioneering guaranteed resale value at the point of sale, marked its evolution in late October 2025 with the launch of Shop Our Warehouse , a curated digital store for buying pre-owned goods directly.
Croissant’s new warehouse, curated space for secondhand finds from the brands you love, makes shopping more affordable, sustainable, and smart. The platform’s listings span women’s apparel and accessories, all of which Croissant has purchased back from consumers under its buyback guarantee model.
John Howard, Croissant co-founder, explained the business logic, “Over the past decade, we’ve seen immense changes happen at ecommerce point of sale.
But rapidly evolving consumer behaviour and expectations mean it’s no longer enough for merchants to have a seamless credit card or mobile wallet experience; they need to activate consumer psychology around the purchase decision in empowering, impactful, and effortless ways to truly stand out.” Guaranteed Resale and Consumer Psychology Shift The store’s listings are sourced via Croissant’s buyback offers, which provide guaranteed resale prices, calculated using AI and data science, at…
