Olive Young , South Korea’s beauty and health retail giant with a network of thousands of stores domestically, has confirmed it will open its first American store in Los Angeles in the first half of 2026 . The move is set to revolutionize the U.S.
K-beauty shopping landscape and marks one of the most anticipated international retail debuts in recent years. The Announcement: LA Gets First Dibs on a K-Beauty Icon Olive Young ’s expansion into the U.S. was formally signaled in 2025 , following the establishment of
its American subsidiary, CJ Olive Young USA , in Los Angeles the company said , “The first American store is planned to open in Los Angeles in 2026 , bringing the signature Olive Young shopping experience — bright, trendy, and packed with beauty treasures — to U.S.
customers for the very first time.” At KCON LA 2025 , the brand offered a preview with a pop-up Beauty School, showcasing top products from house lines Colorgram, Bioheal Boh, and Bringgreen, plus limited-time collab “beauty boxes” and skincare demos.
These activations reflect Olive Young’s vision to bring a true K-beauty experience to an American audience. “We’re excited to bring our ‘All Live Young’ philosophy to life at KCON LA 2025 ,” said Jin Se-hoon , executive vice president of Olive Young’s Global Platform Business .
“This is a meaningful step in bringing Olive Young’s trusted and inclusive K-beauty experience to the U.S…
