This fall, iconic legwear brand Hue launched its vibrant new Color that Moves You campaign, partnering with the boundary-pushing dance collective Moves NYC to spotlight how color, confidence, and creativity come alive in motion.
The initiative marks a decisive step for Hue and its parent company, Kayser-Roth , as they reimagine the ordinary tights, leggings, and socks category with an unexpected blend of movement, artistry, and community. Why Dance? Why Now? As brands scramble to break through the influencer
overload of 'get-ready-with-me' content, Hue looked to dancers, rather than conventional fashion influencers, to showcase their products in motion.
Julia Townsend, President of Kayser-Roth , explained that partnering with Moves NYC enabled Hue to seamlessly merge culture, dance, and fashion, creating an impact that extended well beyond social media.
The collaboration with dancers, rather than traditional influencers, redefined style as a form of expression, turning color into movement and showcasing how confidence truly comes alive in motion. The partnership is a natural fit.
The brand first sold hand-dyed satin ballet flats before expanding into legwear that would become beloved by dancers and fashion insiders alike…
