Blockbuster U.S. Sales, Viral Channels, and Off-the-Charts Growth
From E-Commerce to Big Box Retail
Viral Pop-Ups, Factory Control, and Tech-Driven Innovation
Medicube , the K-beauty sensation led by APR Corp. , is accelerating its expansion in the United States after reporting a more than 250 percent jump in U.S. sales to ₩980 billion (USD 670 million) in the first nine months of 2025 .
Riding the wave of viral social commerce and blockbuster demand for its home beauty devices, Medicube is now in active talks with Walmart and Sephora as it seeks to expand beyond its current e-commerce dominance and partnership with Ulta Beauty . Blockbuster U.S. Sales, Viral Channels,
and Off-the-Charts Growth Medicube’s U.S. retail sales soared 250% year-over-year to nearly $670 million from January to September 2025, with major momentum coming from digital platforms like Amazon and TikTok Shop .
Internationally, Medicube’s AGE-R beauty devices crossed 5 million units sold globally as of September 2025, powered by a fully internalized production chain at APR’s own factory and viral online demand.
Over 50% of beauty device sales are now from overseas, and in the U.S., Medicube represents about 39% of total company revenue —with over KRW150 billion (USD 102 million) in quarterly sales driven by Amazon and key shopping holidays.
From E-Commerce to Big Box Retail Ulta Beauty remains Medicube’s primary brick-and-mortar partner, but limited physical shelf presence prompted APR to seek deeper U.S. exposure through Walmart and Sephora…
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