Baccarat , the legendary French crystal house founded in 1764 , has opened its newest flagship store at 33 Ninth Avenue in Manhattan’s Meatpacking District , marking a deliberate shift to attract a new generation of collectors and style enthusiasts.
After over six decades anchored on Madison Avenue, Baccarat’s bold southern move reflects both its evolving brand identity, fusing traditional French artistry with sleek, modern design, and its mission to engage Millennials and younger audiences who crave contemporary
luxury with heritage pedigree. French Tradition Meets Modern Meatpacking Cool The new 4,000-square-foot flagship , thoughtfully crafted by Parisian design firm Moinard-Bétaille , offers an immersive retail experience that blends Baccarat’s rich history with the creative, urban energy of its new neighborhood.
The interior design highlights striking contrasts, classic materials, brilliant displays, and interactive installations, giving a nod to both timeless elegance and cutting-edge aesthetics.
Exclusive Celebrations and Creative Collaborations Launching in tandem with the annual "Lights on Cobbles" holiday display, Baccarat sponsors the event, illuminating the district with a massive lighted Zith Chandelier at the crossroads of 9th Avenue and 14th Street , the symbolic heart of the festivities.
The boutique also offers exclusive designs, including: Polygon Pegasus Horse Sculpture : A geometric piece for the 2026 Year of the Horse, designed by Hiroshi Fujiwara. Usherie Tumbler : A bold, music-inspired limited edition created by artist Usher, only 500 units available. The U.S…
