Perplexity is rolling out a new AI shopping experience designed to feel less like clicking through endless product grids and more like talking to a smart, personal assistant who actually knows how and why you shop. Available for free to U.S.
users on web and desktop, the experience uses conversational search, memory and integrated checkout to turn product discovery into a guided, tailored journey instead of a hunt through tabs. A conversational way to shop Rather than typing brand names into a search bar and
sifting through pages of results, shoppers can describe real‑life needs in natural language, like “the best winter jacket if I live in San Francisco and take a ferry to work.” Perplexity then surfaces options that match the actual context, weather, commute, use case, rather than generic “best of” lists.
Follow‑up questions such as “What about boots?” sit in the same conversation, so the assistant keeps track of your style, climate and earlier constraints.
This conversational layer is built on the same assistant logic Perplexity uses across browsing, email and task tools, where AI is meant to scale the user’s thinking instead of replacing their judgement. An assistant that remembers you With memory turned on, Perplexity learns from past searches to refine future recommendations.
If you have previously asked about mid‑century modern furniture, the assistant can prioritize that aesthetic when you next look for a desk lamp. If you have been comparing minimalist running shoes for a marathon, it can keep that preference in mind when helping you pick a race‑day bag…
