Fit Collective , a London -based Fashion Tech startup , has raised a record €3.4 million in pre-seed funding, reported as the UK’s largest ever round raised by a solo female founder at this stage.
The capital will help the company scale its AI-powered sizing and fit platform, aimed at cutting costly returns and waste across the fashion industry. Record-breaking round for a solo female founder Founded by Savile Row–trained designer Phoebe Gormley , Fit Collective closed a pre-seed round of €3.4 million (around £3
million ), which EU-Startups and investors describe as the largest UK pre-seed raise ever led by a solo female founder. The round includes backing from AlbionVC , SuperSeed , True Global and January Ventures , alongside an Innovate UK Smart Grant .
Investor AlbionVC framed the deal as a bet on both a sizable operational problem in fashion and a rare scale of pre-seed backing for a single female founder. Their investment note highlights the combination of founder experience, strong early traction and an infrastructure-style B2B platform as key reasons for leading the round.
Tackling fashion’s multi-billion fit problem Fit Collective focuses on one of fashion’s most expensive pain points: incorrect sizing and poor fit, which drive high return rates, overproduction and lost revenue.
Industry estimates cited by the company and its investors put the cost of returns and sizing errors at around 230 billion U.S. dollars annually for the global fashion sector…
