etaily , the Philippines’ leading digital-native retail platform, has secured new strategic investments led by Japan’s Sumitomo Mitsui Banking Corporation (SMBC) through its SMBC Asia Rising Fund, bringing its total funding to over $24 million.
The round also includes participation from Kaya Founders, JGDEV of the Gokongwei Group, and other notable Asia-based family offices. Etaily The Manila-headquartered company enables some of the world’s most recognized consumer brands across Southeast Asia, powering
eCommerce and marketing operations for over 80 global brands, including Levi’s, Skechers, Abbott, and L’Oréal. Beyond managing online operations for global labels, etaily has built local consumer success stories such as Floof Pets, the Philippines’ fastest-growing pet food brand, and supplement label Nutrie.
The company reports its Gross Sales have doubled in the last 12 months, reflecting robust acceleration in the region’s projected $230 billion retail market.
etaily’s growth momentum has also been recognized internationally — the Financial Times ranked the company as one of the fastest-growing in the Asia-Pacific region for 2025 , placing it third overall and the fastest-growing company in the Philippines, alongside only two other local firms among 2,000 peers.
Strengthening regional retail and media synergies As part of its expansion strategy, etaily is building a multi-country cluster across Malaysia, Singapore, and the wider Southeast Asia region…
