Bloomreach ’s AI shopping assistant is emerging as a clear Black Friday winner, with a new Business Wire release reporting a 113% increase in messages sent on Black Friday versus the prior Friday.
The data shows how conversational commerce is starting to sit alongside email and search as a core performance channel during peak season, rather than a fringe experiment. Conversational AI drives engagement spikes Based in MOUNTAIN VIEW, CALIFORNIA , Bloomreach positions its platform as “agentic” personalization, and
its AI shopping assistant as a way to guide shoppers through complex catalogs in real time. On Black Friday (November 29) , messages sent to the assistant surged by 113% compared with Friday, November 21 , while Cyber Monday (December 1) saw a 61% uplift versus the prior Monday.
Customers were mainly asking product-focused questions, often prompting the assistant to “tell me more” as they shopped for gifts, a behavior Bloomreach says is ideal for conversational guidance when shoppers are less familiar with items.
Mobile was a major starting point for these conversations, consistent with usage outside peak season.
Evening hours drove the heaviest traffic, with many businesses seeing message peaks on Black Friday night or steady volume across the entire Black Friday–Cyber Monday window, indicating that shoppers are comfortable chatting with AI while winding down and browsing on their phones…
