NewsRetail
Mytheresa and Hani’s Turn 764 Madison Avenue into New York’s Sweetest Luxury Holiday Gift Shop
NewsRetail

Mytheresa and Hani’s Bakery Turn 764 Madison Avenue into New York’s Sweetest Luxury Holiday Gift Shop

Mytheresa and Hani’s Bakery Turn 764 Madison Avenue into New York’s Sweetest Luxury Holiday Gift Shop

Together, the brands are betting that the sweetest path to a consumer’s heart this season.

Table of Contents
  1. Bakery meets boutique on Madison Avenue
  2. Curated sweets and luxury gifting edit
  3. Immersive, multisensory holiday concept
  4. Limited run, high-impact holiday moment

Mytheresa and Hani’s Bakery are turning 764 Madison Avenue into a limited‑time holiday destination where luxury fashion meets nostalgic sweets in NEW YORK CITY .

Running from December 4–14, 2025 , the Mytheresa x Hani’s Holiday Gift Shop is designed as an immersive “bakery‑meets‑boutique” that puts gifting, indulgence, and discovery under one roof.