OpenAI is introducing a new shopping research experience inside ChatGPT that turns product hunting into a guided conversation instead of a long tab-by-tab search.
The feature is starting to roll out on web and mobile for logged-in Free , Go , Plus, and Pro users, with nearly unlimited usage through the holidays to support gift buying and big-ticket decisions.
screen over 15 inches ” to a “full-length dress under $250 ” . ChatGPT then asks follow-up questions about budget, who the product is for, and which features matter most before starting its research.
Behind the scenes, it looks across the internet for up-to-date information on prices, availability, specs, reviews, and images, then returns a curated set of options with clear differences and tradeoffs instead of a single quick answer.
The new mode is built for deeper, decision-heavy journeys, while regular ChatGPT replies still handle simple checks like confirming a feature or price. OpenAI notes that hundreds of millions of people already use ChatGPT to understand and compare products, and this experience is tailored to that use case.
Guided Discovery And Lookalikes Shopping research shines in categories where details matter, including electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor gear…
