portfolio. On its official description, ZARA is a “forward-thinking force in fashion” with designers who respond instinctively to changing customer needs, using constant feedback to deliver new ideas at the right time and place, which cements its role as the main entry point into the group.

Youth And Streetwear Tier Branching left from ZARA , the Youth & Streetwear level groups Pull&Bear , Bershka , and Stradivarius , each targeting a different side of youth culture.

Pull&Bear is described as dressing young people who “flee from stereotypes,” combining the latest international trends with streetstyle and club influences to create comfortable, easy-to-wear garments, distributed through an integrated platform present in more than 200 markets via stores and online.

Bershka “lives at the intersection of technology, music, and social networking,” designed to connect in-the-know urban youth with emerging trends through immersive, experiential stores…