Champion has officially opened The House of Champion , a new flagship store of about 890 square metres in the heart of Milan, Italy , cementing the sportswear brand’s lifestyle push in Europe .
A Five-Level Home On Via Torino The flagship is located at Via Torino 19 , one of Milan’s busiest commercial streets linking Duomo with the city’s youth and nightlife districts, and is described as the brand’s first full flagship in the city. The new Champion space spans roughly 890 square metres across multiple levels,
combining retail areas, a dedicated showroom, and office spaces to manage brand and market activities from under one roof.
Editorial coverage notes that the store layout is carefully planned to guide visitors “harmoniously” through the Champion universe, with floors dedicated to menswear , womenswear , kids , collaborations, and customisation.
This multi‑level format gives the brand room to present core icons, new collections, and limited projects in distinct but connected zones.
The House Of Champion Concept Branded as “The House of Champion” , the store is conceived as an immersive journey through more than 106 years of Champion history , with design cues drawn from gyms, locker rooms, and arenas…
