Pacsun is making its boldest retail move in nearly two decades, ramping up physical store growth in the United States while entering the Middle East with its first international flagship in Dubai . This brick-and-mortar push comes as the youth retailer reports double-digit growth in in-store traffic across its U.S. fleet.
Global Middle East Expansion Pacsun will open its first international store at Mall of the Emirates in Dubai in early 2026, marking a major milestone in the brand’s 40-year history . The
flagship will anchor a broader regional rollout in partnership with Majid Al Futtaim, a leading shopping mall and retail operator in the Middle East.
Through this exclusive partnership, Pacsun and Majid Al Futtaim plan to open up to 20 stores across the Middle East over the next five years, including another flagship in Abu Dhabi. The brand has already begun building awareness in the region with an on-site activation at the Abu Dhabi Formula 1 Grand Prix in 2025 . First U.S.
Store Count Increase in 18 Years While many retailers are trimming store fleets, Pacsun is moving in the opposite direction, increasing its domestic store count for the first time in 18 years.
This strategy is fueled by double-digit growth in brick-and-mortar performance, as young consumers seek immersive, in-person brand experiences. In 2025, Pacsun opened nine new U.S. stores, with additional doors scheduled to come online before year-end…
