This RB report presents an analysis and ranking of the world's most expensive luxury beauty brands, determined by the Concentrated Premium Index (CPI).This metric is designed
This RB report presents an analysis and ranking of the world's most expensive luxury beauty brands, determined by the Concentrated Premium Index (CPI).
This metric is designed to quantify the average price concentration of a brand's core offerings, highlighting brands whose average product prices are consistently and significantly higher than their competitors in the high end beauty market, spanning skincare, makeup, and fragrance.
(CPI) is an interpretive metric used in this analysis to assess the true premium positioning of a beauty brand.
In the luxury beauty sector, the CPI is crucial for distinguishing between mass market luxury brands and ultra exclusive, high concentration brands that maintain an elevated price floor across their entire product range.
The CPI is based on the following principle: The CPI quantifies the average price concentration of a brand's core offerings. The focus is on brands where "average prices on their products are higher than others" is addressed by this index.
A high CPI score indicates that a brand maintains a narrow, extremely elevated price range, meaning their most accessible core products start at a price point that is significantly higher than the industry average…
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