Zellers is back in a big way. The iconic Canadian retailer is celebrating the strong launch of its first new standalone Zellers 3.0 store at Londonderry Mall in Edmonton , and is now actively planning a phased expansion into major markets across Canada .
The refreshed small format department store aims to blend nostalgia with a modern, value driven experience for today’s family shopper. Zellers 3.0 lands in Edmonton The new Zellers 3.0 concept opened at Londonderry Mall in Edmonton in October 2025 , drawing
“waves of excited shoppers” from opening day who were eager to see how the beloved banner had been reimagined. Customers gravitated toward the approachable store layout, curated product mix, and accessible pricing, while still finding the nostalgic touches that defined Zellers for generations.
The Edmonton store spans key lifestyle categories including men’s, women’s, kids’, and baby apparel, footwear, accessories, home essentials, and seasonal goods, with a mix of recognizable national and global brands alongside everyday staples.
This combination has delivered strong perceived value and an easy to navigate shopping trip tailored to today’s Canadian consumer. Zeddy’s return fuels nostalgia and traffic One of the biggest emotional moments of the Edmonton launch was the official in store reveal of Zeddy , Zellers ’ longtime mascot.
Families and longtime fans reacted with visible excitement, reinforcing Zellers ’ unique place in Canadian retail culture and its multigenerational appeal. That nostalgic connection is not just sentimental, it is driving performance…
