ANTA Sports is set to become the largest shareholder in PUMA , after signing a share purchase agreement with Groupe Artémis , the Pinault family investment company, to acquire a 29.06% stake in PUMA SE valued at € 1.5 billion in cash.
The move is a cornerstone in ANTA Sports ’ “single focus, multi brand, globalization” strategy and is expected to close by the end of 2026 , subject to regulatory approvals. Inside the ANTA and PUMA stake deal Once completed, the transaction will give ANTA Sports a 29.06% holding
in PUMA , making it the brand’s largest shareholder while stopping short of a full takeover. The equity purchase will be fully financed from ANTA Sports ’ internal cash resources, signaling both balance sheet strength and long‑term conviction in PUMA’s value.
The company has clarified that it currently has no plans to launch a takeover offer for PUMA , instead framing the move as a strategic partnership anchored in governance independence and brand autonomy.
ANTA Sports plans to seek “adequate representation” on PUMA’s Supervisory Board , working alongside other shareholders and employee representatives while preserving PUMA’s identity and heritage.
Why ANTA wants PUMA in its corner With more than 35 years in the sporting goods industry, ANTA Sports has built an industry leading position in China and has been expanding across Southeast Asia, the Middle East, Africa , North America, and Europe…
