stability). Executive Summary: The 2026 Turnaround Index The following table ranks brands that have moved from "distress" to "momentum" through early 2026 .

Rank Brand Status in 2024/2025 Turnaround Strategy Recovery Metric (2025/26) 1 Abercrombie & Fitch Brand Fatigue / Declining Sales "Millennial Pivot" & Lifestyle Expansion +14% Sales Growth (Record High) 2 Adidas Yeezy Fallout / Inventory Glut "Bjørn Gulden Effect" & Terrace Trend +11% Q4 Revenue (Record €30B Year) 3 Gap Inc.

Leadership Void / Stale Brand Richard Dickson's "Playbook" & Viral Marketing +6% Revenue Growth (Old Navy Lead) 4 Victoria's Secret Cultural Irrelevance / Sales Slump Brand Re-imagining & Product Innovation +9% Sales Jump (Q3 2025) 5 Peloton Post-Pandemic Crash / Heavy Debt Subscription-First & Cost-Cutting Positive Net Income ($14M Q1 '26) 6 J.Crew Post-Bankruptcy Restructuring E-commerce Expansion & Scarcity Model +9% Projected Sales Growth 7 Farfetch Near-Collapse / Acquired by Coupang Coupang Integration & Full-Price Focus 41% Loss Reduction (UK) / Q4 Profit 8 The Body Shop UK Administration / Market Exit E-commerce Relaunch & Purpose-Led Pivot US E-commerce Relaunch (Oct '25) 9 Beyond Inc.

(BB&B)…