Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.
Credit: Sol de Janeiro
Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.
The fragrance "dupe" market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers
The fragrance "dupe" market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to .
The list is dominated by luxury houses ( Chanel , Tom Ford ) and niche powerhouses ( MFK , Parfums de Marly ), with Sol de Janeiro currently holding the highest search volume for body mists and fragrance led body care. Our Ranking The ranking was established using a weighted analysis of search and social
data from 2025 and early 2026 : 1. Google Search Volume (45%): Aggregated monthly searches for "[Brand] dupe" and "[Specific Scent] dupe." 2. Social Media Mentions (35%): Frequency of brand mentions in "Best Dupes" lists on TikTok , Instagram , and Reddit (r/fragranceclones). 3.
Market Influence (20%): Data from Fresha Dupe Analysis 2025 and the number of competing dupe products available for the brand's hero scents. Factor Source Primary Search Data Google Keyword Planner & Trends (U.S.
Region) Social Sentiment TikTok Creative Center (#PerfumeDupe), Fragrantica 2025 Awards Market Data Fresha Dupe Analysis Report (Nov 2025 ) Summary Comparison Table: Search Intensity Rank Brand Target Audience Primary Search Intent "Beast Mode" Alternative 1 Sol de Janeiro Gen Z / Millennial Everyday body mist Bath & Body Works 2 MFK Luxury / Niche Status symbol scent Dossier / Zara 3 Chanel Classic Luxury Timeless elegance Dossier / Armaf 4 Tom Ford Bold / Niche Statement scents Maison Alhambra 5 Creed Masculine The "King" of scents Armaf / Montagne 6 Jo Malone Minimalist Clean / Airy office scent Bath & Body Works 7 Le Labo Urban / Niche Trendy "It Scent" Dossier / Cremo 8 PdM Ultra Feminine…
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