Pringles is turning up the romance and the crunch for the 2026 Big Game , debuting a salty meets sweet love story starring Sabrina Carpenter and a “snack of a soulmate” built entirely from crisps, Pringleleo .
A Love Story Built Crisp by Crisp In the new “ Pringleleo ” spot, Sabrina Carpenter plays a glam, love weary star who decides to literally take matters into her own hands and build the man of her dreams out of Pringles . Inspired by the brand’s iconic mustachioed mascot Mr. P , she stacks chip after chip
until her ideal boyfriend, Pringleleo , comes to life as her perfectly engineered soulmate. The ad leans into the brand’s new “ Once You Pop, The Pop Don’t Stop ” platform, reframing it as a playful dating mantra as their romance unfolds through instant sparks, playful outings, and a fan frenzy public appearance.
The campaign’s tagline for game day, “ Once You Pop, The Love Don’t Stop ,” pushes the idea that once the can opens, the fun and flirtation keep going right through the Big Game .
Ninth Straight Big Game for Pringles This year marks Pringles’ ninth consecutive Big Game appearance, cementing the stackable snack as a consistent player in the high stakes ad lineup.
The brand’s 30 second spot is slated to air at the beginning of the third quarter , targeting the moment when snacking is in full swing, and viewers are ready for a fresh creative jolt…
