Wavytalk is bringing its tech forward hair tools to one of America’s biggest beauty stages, debuting on Ulta.com with a curated lineup of heat styling innovations and its first ever heat protect spray.
The move marks a strategic retail expansion for the viral, award winning brand as it races to own the at home, salon quality styling space. Wavytalk Lands On Ulta Beginning February 4, 2026 , Ulta Beauty guests can now shop six of Wavytalk’s most in demand products directly on Ulta.com : Blowout Boost , Steamline
Pro , Heatwave Pro Ionic Thermal Brush Set , Heatwave Pro 5‑in‑1 Curling Wand Set , Cool Curl Pencil and Smooth Barrier heat protect spray . The assortment bridges both tools and haircare, designed to be used together for smoother, more defined styling with less heat damage.
With this launch, Wavytalk deepens its national reach while staying anchored to its mission of making professional level styling intuitive, efficient, and accessible at home.
By going live on Ulta’s digital storefront, the brand taps into one of beauty’s most influential omnichannel platforms, positioning itself in front of shoppers who are already primed to discover new, high performing brands.
Ulta Expanding Reach To the Digital Beauty Shopper “Partnering with Ulta Beauty marks an exciting milestone for our brand and community,” Marina Fernandez, Senior Brand Marketing Director at Wavytalk, said , highlighting the significance of the tie up for awareness and reach…
