KARL LAGERFELD brings back Paris Hilton for its Spring Summer 2026 “ From Paris with Love ” global campaign, shot at the Maison’s Paris headquarters and spanning the main line, KARL LAGERFELD JEANS , and KARL LAGERFELD PARIS collections .
A continuing story The campaign marks the second consecutive season that Paris Hilton fronts KARL LAGERFELD, extending the brand’s focus on a recognizable global face across ready-to-wear and accessories. Shot at 21 Rue Saint Guillaume in Paris, the setting ties directly back
to Karl Lagerfeld’s own working world and the house’s archive narrative. Paris Hilton says “Stepping into Karl’s world felt personal and true to the DNA of both Karl and the brand.
It wasn’t about looking back but being present in a space where his legacy continues to evolve,” framing the project less as nostalgia and more as a live continuation of his aesthetic codes. That positioning aligns with the label’s broader strategy of evolving the founder’s image into a contemporary, digital-facing universe.
Design and visual direction The main KARL LAGERFELD campaign leans on the house’s signature black-and-white palette, pairing Paris Hilton’s high-gloss persona with sharp tailoring and accessories.
For KARL LAGERFELD JEANS, the imagery shifts to pop-inflected colors, signaling a more casual, youth-oriented segment within the same seasonal story. In the KARL LAGERFELD PARIS U.S. campaign, the brand highlights a colorful, fresh spring mood and what it calls assured femininity…
