This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025 , based on a custom, dual platform ranking methodology.
The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram , providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels.
driving brand success in the wellness sector. The wellness and supplement influencer market is characterized by a blend of viral product trends, celebrity influence, and a growing demand for science backed, transparent formulations.
Bloom Nutrition and Lemme emerge as co leaders, showcasing the power of accessible, trend driven products and strong celebrity backing. The report underscores the continued dominance of brands that effectively leverage both high volume, viral content on TikTok , and aspirational, trust building narratives on Instagram .
Our Ranking Criteria To provide a comprehensive and nuanced ranking, a custom scoring system was developed, weighting two critical social media performance indicators (KPIs) for the wellness and supplement sector in 2025: KPI Weight (Max Points) Data Source & Rationale TikTok EMV Score 70 points Based on the brand's relative EMV on TikTok.
This metric captures the sheer volume of mentions, viral impact, and direct sales performance, particularly through TikTok Shop, reflecting the brand's ability to generate widespread buzz and product discovery. Instagram Presence Score 30 points Based on the brand's consistent high performance and…
