Anastasia Beverly Hills has named Antonela Roccuzzo its new Global Brand Ambassador for 2026 , aligning the brow and color powerhouse with a high visibility fashion figure known for understated elegance and everyday beauty.
ABH background and distribution Anastasia Soare , a Romanian born beauty entrepreneur, opened her namesake flagship salon in Beverly Hills in 1997 and launched the first Anastasia Beverly Hills product line in 2000 . Grounded in the Golden Ratio approach to facial symmetry, the brand built its
reputation on brow shaping before expanding into a full prestige color range. Anastasia Beverly Hills products are available via anastasiabeverlyhills.com , Dillard’s , Macy’s , Nordstrom , Sephora , ULTA , and select retailers in more than 30 countries.
A new global face for ABH Recognized worldwide for her timeless style, authenticity, and influence, Antonela Roccuzzo is positioned by Anastasia Beverly Hills as a natural fit for its core values of confidence, integrity, and female empowerment.
As an entrepreneur, mother, and global fashion presence, she brings a lifestyle driven lens to a brand built on pro artistry and strong social followings. Antonela Roccuzzo will appear in upcoming social content and brand projects spotlighting both hero products and new launches across brows, eyes, and complexion.
The partnership is structured around storytelling and routine sharing rather than a single campaign spike, with a focus on how she actually uses the products day to day…
