Klarna and eBay are taking their embedded resale partnership to a new scale, announcing the expansion of their integrated resell feature to six new markets: Australia, Belgium, Canada, Ireland, Poland, and Switzerland . The move builds on strong early adoption in the U.S.
and UK, where Klarna users have already created more than one million eBay listings directly through the Klarna app since the feature launched in December 2024 . The integration works by embedding resale capabilities directly into the Klarna
app, allowing eligible purchases made through Klarna to be listed on eBay in just a few taps . Product images, descriptions, and key details are automatically pre-filled using Klarna's purchase data, eliminating the manual listing process and turning resale into a natural extension of the shopping experience .
Engagement has been especially strong in automotive parts, accessories, and fashion — categories that reflect growing consumer appetite for accessible circular commerce . The expansion positions Klarna as more than a payments provider, extending its role across the full commerce lifecycle from purchase to resale.
"Resale is no longer a niche behavior — it's becoming a core part of how people shop and manage their money," said David Sykes, Chief Commercial Officer at Klarna. "Embedding resale directly into the payments experience and connecting it to eBay's global marketplace turns past purchases into future value" .
The timing aligns with accelerating momentum in the secondhand market. According to eBay's Recommerce Report, nearly nine in ten consumers say they plan to maintain or increase their secondhand spending . For eBay, the partnership reinforces its position as the…
