REVOLVE Group is expanding its owned brand strategy with the launch of REVOLVE Los Angeles , a new fashion house positioned as a more elevated expression of occasion dressing and modern luxury.
The collection debuted on March 9 , selling exclusively through REVOLVE and FWRD , and marks the company’s first eponymous label after more than 20 years of building its retail platform. The launch gives REVOLVE something more permanent than a trend cycle or influencer drop. It is a brand move rooted in what the company
sees as its long term understanding of occasion dressing, event culture, and the style codes of the Los Angeles customer.
A New In House Label With a Luxury Lean The debut collection focuses on hand embroidered eveningwear and elevated essentials, built with semi transparent luxury jerseys, bias cut satin gowns, compact Italian knit meshes, sculptural handmade straps, and art inspired metal accents.
Prices range from $200 to $3,500 , with sizes running from XXS to XL . This is not REVOLVE’s first owned brand, but it is one of its clearest attempts to push further into a more fashion house style identity.
The company is using the label to blend couture like detail with ready to wear practicality, aiming at a customer who wants drama without giving up wearability. Bella Hadid Sets the Tone To introduce the line, REVOLVE Los Angeles has named Bella Hadid as its first ambassador…
