Malia Mills is opening its newest and largest boutique at 1129 Montana Avenue in Santa Monica , marking a major retail move for the New York swim and ready to wear label as it looks beyond its first 30 years.
The store opened on March 1 after the brand spent 17 years at the Brentwood Country Mart , giving the company a larger and more expressive home in one of Los Angeles’ best known shopping corridors. The move feels like more than a relocation. It gives Malia Mills a chance to translate its “Love Thy
Differences™” identity into a bigger physical setting at a moment when independent fashion brands are increasingly using stores to sharpen community, brand storytelling, and long term loyalty.
A Store Designed Around the Brand’s Point of View The new Montana Avenue boutique is built around light, openness, and a more lived in sense of hospitality.
The space features north and south exposures, a backyard garden, signature imagery, lush green carpeting, and window seating that helps blur the line between indoors and out. That setting aligns closely with the brand’s tone.
On its official site, Malia Mills describes “Love Thy Differences™” as its mission, mantra, and rally cry, a message rooted in celebrating women rather than trying to fix them. The new store gives that language a more physical expression…
