Petal & Pup is using a new global brand identity to connect its Brisbane roots with a fast growing international audience, leaning into an Aussie Born . Loved Everywhere message backed by women led creative.
New Identity, Same Aussie Spirit The rebrand rolls out through an evergreen campaign that invites women to see themselves in Petal & Pup’s carefree Australian spirit , dressing up, celebrating small moments, and leaning into connection. Shot entirely in Australia , the visuals centre on native florals,
especially the Protea , and warm, optimistic scenes that ground the brand firmly in its home landscape even as it scales abroad. Tagline, Logo, and Palette Refresh At the core of the shift is a new tagline, Aussie Born.
Loved Everywhere , paired with a refined logo, updated colour palette, and evolved visual language that is softer, more nature inspired, and more premium.
President Victoria Estella Perry says , "As we continue to grow globally, this campaign signals our long-term vision, confidence, and belief in building a brand that feels warm, emotive, and deeply connected to its community...
Petal & Pup was born in Australia, and while the campaign is rooted in where we began, its message is universal…
