Korean Skincare Brand JiYu Expands its U.S. Presence with $6.5M Growth Funding
Korean Skincare Brand JiYu Expands its U.S. Presence with $6.5M Growth Funding
Korean skincare brand JiYu has raised $6.5 million in growth funding to supercharge its United States expansion, while projecting more than $70 million in annual revenue
Investing in clinical research and pipeline expansion
Fighting counterfeits and protecting consumer trust
Korean skincare brand JiYu has raised $6.5 million in growth funding to supercharge its United States expansion, while projecting more than $70 million in annual revenue in 2026 .
With active operations in Seoul and the United States , JiYu is positioning itself as one of the most talked about K‑beauty players on Amazon and TikTok Shop , built around a science first approach to Korean skincare. JiYu’s funding round and US growth goals The new $6.5 million growth round will support JiYu’s acceleration in the U.S.
market, including clinical research, product pipeline expansion and deeper investment in its e‑commerce channels.
With revenue tracking toward more than $70 million in 2026 , the brand is quickly moving from breakout social commerce name to a serious revenue contender in premium K beauty. "This investment validates the demand for science-backed Korean skincare in the U.S. market.
Our focus is building a brand rooted in clinical evidence and ingredient transparency — one that earns consumer trust with every product we launch," said Jen, Co-Founder, JiYu .
The funding will also help the company scale operations between its Aspen, Colorado headquarters and Seoul office , strengthening its Korea first development and U.S…
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