Lacoste has been handed a full carte blanche at Galeries Lafayette Paris Haussmann , taking over the iconic Coupole store with an immersive women's fashion experience running from March 16 to April 6, 2026 .
The activation spans twelve boulevard window displays and two pop-ups across the ground and second floors, marking a significant moment of creative collaboration between two of France 's most storied institutions. Two Institutions, One Creative Vision The carte blanche fosters a dialogue between Lacoste ,
with its distinctive sporting heritage and iconic crocodile codes, and Galeries Lafayette Paris Haussmann , a historic partner long recognized for its authority in womenswear.
Rather than a simple brand pop up, the takeover is framed as a cultural and creative statement, offering a complete vision of the Lacoste woman as she moves through the store, from the iconic street-level windows on Boulevard Haussmann all the way up to the designer floors.
The SS26 Runway Collection at the Heart of It At the core of the project is the Spring-Summer 2026 Runway Collection, designed by Creative Director Pelagia Kolotouros . The collection reimagines the locker room as a liminal space, suspended between the euphoria of triumph and the silence that follows defeat.
Sensuality, unfinished proportions, and athletic heritage reinterpreted through a vintage sportswear lens form the foundation of an elegant and dynamic wardrobe…
