Louis Vuitton has opened JP at Louis Vuitton , a new fine dining restaurant in Seoul , South Korea , located on the sixth floor of Shinsegae The Reserve at 63 Sogong ro, Jung gu .
The restaurant is helmed by Chef Junghyun Park , the Korean born culinary force behind New York 's acclaimed two Michelin star restaurant Atomix , and marks his first restaurant venture on home soil.
to celebrate its 170th anniversary and its deep ties to South Korea . A Six Floor Flagship Built for Culture, Fashion, and Food Louis Vuitton Visionary Journeys Seoul is not a conventional flagship.
The 4,890 square meter space unfolds across six floors inside Shinsegae The Reserve in the heart of Seoul 's luxury shopping district, designed in collaboration with architect Shohei Shigematsu of OMA .
The first four floors function as a retail and cultural immersion, housing over 200 pieces from the Maison, themed rooms that trace Louis Vuitton 's heritage, and spaces dedicated to Korean culture, including 25 traditional artworks and references to the ancient Saekdong textile.
A room exclusive to Seoul celebrates the city's role in the rise of K pop , reflecting the Maison's recognition of the city as a genuine cultural force…
