Toronto based lifestyle brand Roots Corporation is extending its partnership with Canadian NCAA basketball star Toby Fournier into a second year, reinforcing the brand’s long term commitment to women’s sport and its growing Activewear business.
The renewed deal keeps Fournier as the face of Roots Activewear just as she builds momentum at Duke University and on the global basketball stage. A Second Year As Activewear Ambassador Fournier will continue as Roots Activewear Ambassador throughout 2026 , starring in
marketing campaigns that celebrate movement, confidence, and everyday wearability on and off the court. She first joined Roots in 2025 as the brand’s first female activewear ambassador, a milestone that put women’s performance front and center in a category historically dominated by menswear stories.
Campaigns will run across digital, social, retail, and in store storytelling, highlighting pieces from Roots’ soft performance activewear, think breathable fleece, stretch basics, and sport inspired separates designed to move from campus to city.
As March Madness and big moments in women’s basketball draw new audiences, Fournier’s role positions Roots to reach fans who see her as both an athlete and a style reference.
Why Toby Fournier Is Central To Roots’ Women In Sport Strategy Fournier , a 6 foot 2 power forward, has become one of the most talked about young players in Canadian basketball, known initially for a viral in game dunk at 14 and later for international performances with Team Canada…
