Cult hair care brand TYPEBEA is making its Canadian retail debut with an exclusive launch at Sephora Canada , bringing its viral G1 Overnight first Peptide scalp serum to all Sephora stores nationwide, and online.
Co founded by global recording artist Rita Ora and beauty entrepreneur Anna Lahey , TYPEBEA has quickly become a social media favorite for its growth focused formulas aimed at fuller, thicker, healthier hair. What’s Launching At Sephora Canada The hero of the Sephora Canada rollout is the G 1 Overnight
first Peptide scalp serum , which has gone viral for its promise of thicker, denser looking hair with consistent use.
Powered by clinically studied actives including the botanical complex Baicapil , a blend of Scutellaria baicalensis root, wheat sprout, and soybean extracts designed to help reduce hair thinning and stimulate the scalp, the serum is positioned as a non intimidating alternative to pharmaceutical hair loss treatments.
Alongside G1, Sephora Canada will stock TYPEBEA’s tightly edited system, which includes a shampoo, conditioner, and hydrating gloss treatment designed to work together as a growth support routine.
The brand frames the range as a sensorial wash day ritual, with rich textures, elevated fragrance, and sleek packaging, aimed first at hair health and confidence, regardless of hair type…