Henkel AG & Co. KGaA , the German consumer goods giant behind brands including Got2b Schwarzkopf and Dial , has entered into a definitive agreement to acquire 100% of Olaplex Holdings, Inc. for $2.06 per share in cash, implying a total transaction value of $1.4 billion .
The deal, unanimously approved by Olaplex 's Board of Directors, represents a premium of approximately 55% over Olaplex 's closing stock price on March 25, 2026 , and is expected to close in the second half of 2026 , subject to regulatory
approvals. The Deal in Context The acquisition values Olaplex at 3.3x its $423 million in 2025 sales and 13.7x its EBITDA , and comes hot on the heels of Henkel 's acquisition of mass market haircare brand Not Your Mother's for an estimated $927 million .
Together, the two deals signal an aggressive strategy to dominate haircare across every market tier, from mass to prestige, while building scale to challenge L'Oréal and Procter & Gamble in the category globally.
Following the close, Olaplex will be delisted from Nasdaq, and controlling shareholder Advent International will fully exit its investment.
Olaplex 's stock surged 51% on the day of the announcement, with trading volume reaching 104.6 million shares , approximately 2,904% above its three month average, reflecting the extent to which the market had written off the brand's independent future before the deal surfaced…
