Lacoste is back on the clay in Madrid , unveiling a new Iconic Collection for Team Lacoste at the Mutua Madrid Open 2026 , where performance minded tennis kits meet the brand’s signature courtside elegance.
The looks are designed to move seamlessly from high intensity rallies inside Caja Mágica to the wider tournament experience around the city. Team Lacoste at the Mutua Madrid Open For the current edition of the Mutua Madrid Open , Lacoste continues its role as official apparel partner, dressing both its athlete
roster and key tournament crews. Players including Daniil Medvedev , Grigor Dimitrov and Eva Lys take to the clay in outfits that combine breathable technical fabrics with the clean, graphic lines that define Lacoste’s tennis heritage.
Alongside Team Lacoste , the brand also outfits ball kids, line judges and staff, turning the courts into a live showcase for its latest tennis silhouettes. Inside Caja Mágica , dedicated Lacoste boutiques extend this visual identity to fans, with official kits, lifestyle pieces and limited merchandise available on site.
New Open, Iconic Collection: design and palette The New Open. Iconic Collection. line seen in Madrid is built around a colour palette that balances deep and sky blues with white and clay‑inspired terracotta accents, echoing the surface of the tournament courts.
As Highxtar reports , this chromatic mix links directly to the event’s environment, from the burnt tones of the clay to the bright tones of the venue’s architecture. Silhouettes lean into streamlined polos, performance T shirts, pleated and straight cut skirts, and tailored shorts, all cut for freedom of movement…
