For Salone del Mobile 2026 , Valentino Beauty turned fragrance into an environment. From April 21 to 26 at Spazio Capelli in Milan 's Porta Nuova district, between Piazza Gae Aulenti and Corso Como , the brand opened an immersive pop up conceived as a full sensory journey, anchored by the visual world of New York artist Tabboo!
and centered on the new Born in Roma Purple Melancholia fragrance duo. The Artist Behind the Space Tabboo! , born Stephen Tashjian , is a New York based multidisciplinary artist whose work
spans painting, performance, illustration, and nightlife culture, with roots in the city's downtown art scene stretching back to the 1980s . Known for his explosive, hand drawn visual language, Tabboo!
is celebrated for bold colour, frenetic energy, and a graphic sensibility that sits somewhere between folk art and pop surrealism.
For the Valentino Beauty pop up, he created a series of patterns designed specifically for the space, transforming every surface of Spazio Capelli into a vivid, character driven backdrop for the olfactive experience within.
Three Sensory Moments The installation was structured as a journey unfolding across three distinct moments, mirroring the way a fragrance develops from opening note to dry down. Visitors were guided through coloured environments inspired by Tabboo!…
