AMIRI has opened its first standalone flagship store in the United Kingdom at 123 New Bond Street in London , marking the brand's second location in Europe and a significant expansion of its global retail footprint. The 4,461 sq ft flagship officially opened on April 27, 2026 .
Store Design and Concept Designed by founder and creative director Mike Amiri and realized by Giorgia Longoni Studio and Two One Two Design , the two floor space transports the essence of Hollywood to Europe with a cinematic sensibility.
The design blends rich materials and layered textures with distinctly London traditions, including private clubs, grand townhouses, and the tailoring establishments of Savile Row , located just a street away.
Custom boiserie in pomelé wood veneer meets large scale tapestry artworks, nodding to the Art Deco styles that connect London and Los Angeles .
Interior Elements The flagship features desert tone neutrals, travertine marble, onyx, and plush upholsteries that contrast cool and warm tones, evoking different eras of glamour reminiscent of Hollywood's Golden Age.
Vintage and custom furnishings combine with one of a kind art pieces to punctuate the space with curated character. The space showcases collections for both men and women, including accessories, positioned as characters taking center stage within the carefully designed environment…
