AG1 is entering the beauty aisle for the first time through a nationwide partnership with Ulta Beauty , bringing its greens powder and new sleep drink AGZ to more than 1,500 stores, ulta.com and the Ulta app starting this May .
The move cements the idea that beauty, wellness and daily health rituals now sit on the same shelf, not in separate categories. What the Ulta launch includes As part of the rollout, Ulta Beauty will stock: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 7 count and 14 count packs of AG1 p]:pt-0
[&>p]:mb-2 [&>p]:my-0"> 7 count and 14 count packs of AGZ p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> The AG1 Start Here Kit – seven servings of AG1 , a shaker bottle and a habit tracker, designed to make it easy for new customers to test and build a routine These formats are tailored to discovery and trial in beauty retail, where guests are used to minis and starter sets that plug into existing self care rituals.
Products will be available in over 1,500 Ulta Beauty locations as well as on ulta.com and the Ulta Beauty app, marking AG1’s first partnership with a beauty retailer after recent entries into Target and Costco .
Why Ulta is leaning into “beauty from within” “ We are incredibly proud to partner with Ulta Beauty , a retailer that shares our belief that beauty starts with foundational nutrition and quality sleep, ” said Kat Cole , Chief Executive Officer at AG1 .
She framed the launch as part of AG1’s mission to meet growing demand for “trusted, simple, comprehensive health solutions, from morning to night.” “ At Ulta Beauty , we’re seeing growing guest interest in building daily rituals that support how they look and feel, ” said Laura Beres , Vice President of…
