Balenciaga is turning fan culture into a luxury storytelling tool with its ICON PHOTOCARDS Campaign , a collectible style visual series fronted by K.
PP Krit and a lineup of global stars, showcasing the first bags, ready to wear and accessories designed by Pierpaolo Piccioli and now highlighted at Luxe Galerie, 1st Floor, Central Chidlom .
format inspired by collectible photo cards, reimagined for luxury fashion. The campaign is shot by photographer Hannah Moon , whose collage driven, graphic portrait style underlines the idea of each image as an “icon card” that fans might want to collect, share and repost.
Rather than a traditional single narrative film, the visual system is built as a series of tight, character rich frames, each focused on a different ambassador or product, mirroring the way photocards function in K pop and fan communities.
Casting PP Krit And Global Icons Thai actor and singer PP Krit Amnuaydechkorn is one of the central faces of the campaign, appearing in a sequence of striking portraits that spotlight key bags and looks.
He is joined by a global cast including Juyeon of The Boyz , actors Ma Sichun and Chen Feiyu , and star Yang Chaoyue , creating a cross market roster that speaks to Balenciaga’s strong followings in Asia and beyond…
