Givenchy Beauty has turned Plaza Satélite into an Irresistible Pâtisserie , a pastel toned pop up where perfume, makeup and French dessert culture blend into a highly Instagrammable experience created with Punto y Aparte and open until May 17 .
Irresistible Pâtisserie Comes To Plaza Satélite Located in the jardín central de Plaza Satélite , the Givenchy Irresistible pop up is a collaboration between Givenchy Beauty , Liverpool and experiential agency Punto y Aparte . Open through May 17 , the space
is designed to promote the Irresistible franchise particularly Irresistible Nectar , a sweet, elegant fragrance inspired by French pâtisserie by turning key scent codes into a physical dessert shop fantasy.
Visitors are invited to walk a route that has been choreographed “to live the Irresistible universe,” with stations that echo notes of the perfume and its pastry like, creamy warmth.
A Pop Up Designed By Punto y Aparte Agency Punto y Aparte led the transformation, describing the project as a space “where luxury, beauty and personalization come together in a unique experience.” Their work covers the full brand environment: pastel interiors, patisserie inspired counters, photo moments and a flow that naturally moves guests from fragrance discovery to services and treats.
Content from the opening shows a candy toned, café like set with Irresistible bottles displayed alongside pastries and branded details, reinforcing the idea that this is both a beauty activation and a lifestyle vignette…
