Carolina Herrera ’s Good Girl turned ten with a celebration that felt as layered as the fragrance itself: a two part, day to night experience planned and produced end to end by Toast , built to launch the new scent while honoring a decade of stiletto heeled icon status.
A Two Mood Celebration For An Icon For the 10th anniversary of the original Good Girl Eau de Parfum, Toast curated an event in two distinct acts, mirroring the contrast at the heart of the fragrance universe (good/bad, light/dark,
day/night). The brief was to introduce the new Good Girl launch within a storytelling framework that celebrated the franchise’s evolution rather than staging a standard press preview.
By splitting the day into an intimate, discovery led afternoon and an elevated, high energy night, Toast created room for education, content creation and pure celebration to coexist without competing for attention.
Afternoon Mood Intimate Discovery And High Tea The first part of the experience unfolded as an intimate afternoon focused on deeper engagement with the fragrance world.
Key elements included: p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Curated discovery circuits , where guests moved through immersive product displays and tactile moments that revisited the Good Girl lineage and introduced the new scent…
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