Desigual is marking a new chapter in Chile with the reopening of its store at Parque Arauco , unveiling a 200 m² space in a new high traffic zone that debuts the brand’s latest Gaudí retail concept in the country and aligns its offer with the upcoming FW25 season.
A New Position At Parque Arauco The revamped store is located in a new high traffic area within Parque Arauco , one of Chile’s leading retail and lifestyle destinations in Santiago . This repositioning is designed to give Desigual
greater visibility and access to both local shoppers and tourists, reinforcing the brand’s commitment to the Chilean market after several years of regional optimisation and brand refresh.
At approximately 200 m² , the space provides enough room to present the brand’s full universe while keeping the experience intimate and easy to navigate.
Gaudí Concept Organic Modernism And Mediterranean Mood The reopened store showcases Desigual’s latest global retail concept, Gaudí , named for the Catalan architect and inspired by the organic forms of Catalan modernism and the Mediterranean essence of the brand.
Drawing on references from Antoni Gaudí’s architecture curved lines, mosaics, natural forms and warm colour palettes the concept aims to create a space that feels immersive and emotionally engaging rather than purely functional…
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