Love Hibiscus Blooms in Milan With a Secret Garden Masterclass
Love Hibiscus Blooms in Milan With a Secret Garden Masterclass
Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan) , in collaboration with Olfattorio Bar à Parfums
Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan) , in collaboration with Olfattorio Bar à Parfums , deepening the fragrance’s European launch story around craftsmanship and high perfumery.
The event framed Love Hibiscus as both a scent and a creative installation, aligning with the brand’s broader “Secret Garden” narrative showcased during Milan Design Week 2026 . A Secret Garden in Milan The evening took place at fsmilan ,
where Amouage and Olfattorio Bar à Parfums recreated a Secret Garden space dedicated to Love Hibiscus and the Secret Garden Collection .
The setting combined natural flowers with sculptural floral creations by CJ Hendry , echoing earlier “Love Hibiscus Nature in Motion” installations that turned a Via Manzoni 20 flower kiosk into a living, evolving garden.
Within this mise en scène, the so called Amouage Caterpillar “lingered” in the space, diffusing the new fragrance and reinforcing the sense of a whimsical, storybook garden inhabited by scent.
This playful, surreal element connected visual art, perfumery and narrative in a way that felt characteristic of Amouage’s high perfumery positioning…
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