Chanel’s Matthieu Blazy Newest S/S 2026 Campaign Brings to La Pausa With Alec Soth
Chanel’s Matthieu Blazy Newest S/S 2026 Campaign Brings to La Pausa With Alec Soth
Chanel ’s Spring Summer 2026 campaign is photographed by Alec Soth at La Pausa , capturing Matthieu Blazy’s first ready to wear collection for the house
Chanel ’s Spring Summer 2026 campaign is photographed by Alec Soth at La Pausa , capturing Matthieu Blazy’s first ready to wear collection for the house in a series of quietly cinematic images steeped in Riviera light and ease.
With creative direction by Sheila Single , the visuals focus on mood and movement rather than spectacle, presenting a softer, more intimate chapter in Chanel ’s new era. Setting La Pausa and creative team Shot at La Pausa , Gabrielle Chanel’s villa in the South of France , the
campaign is conceived as a continuation of the dialogue between the founder and Matthieu Blazy .
Official materials describe the images as conveying “the spirit of freedom that Gabrielle Chanel cultivated in her villa,” with models moving through sunlit terraces, gardens and interiors that blur the line between indoors and outdoors.
The campaign credits list Alec Soth as photographer, Sheila Single as creative director and Stuart Winecoff as film director, with beauty led by makeup artist Lucia Pieroni and hair stylist Duffy .
Together, they shape a visual language that feels more like stills from an art film than traditional high gloss fashion advertising…
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