ZARA has reopened its historic Palazzo Bocconi flagship at 189 Via del Corso in Rome , unveiling a five level space for Zara Woman and Zara Kids that pushes the brand further into a luxury inspired retail language where architecture, design and fashion are treated as one continuous experience.
Paired with the recent Zara Man opening at nearby Palazzo Verospi , the relaunch consolidates Inditex’s strategy of fewer, more spectacular flagships in the Italian capital’s most symbolic shopping artery. A
neoclassical landmark reimagined Housed in a 19th century neo Renaissance building long associated with the city’s first department stores, Palazzo Bocconi is one of the most recognisable retail addresses on Via del Corso .
After almost five months of renovation work, Zara has reclaimed all five floors of the palazzo, reopening in mid May with a complete architectural and interior overhaul dedicated to Womenswear and Kids.
The project was conceived by Zara’s in house Architecture Studio , which restructured the store as a sequence of interconnected rooms in constant dialogue with the historic façade.
Each space has its own identity, defined by noble materials , custom furniture and curated antique pieces that foreground the collections while respecting the building’s original character…
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