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BeautyNews

Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection

Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection

Motus Animi represents a significant chapter in Maison Margiela's journey, combining art and scent to create an immersive sensory experience.

Table of Contents
  1. A new haute parfumerie chapter for Maison Margiela
  2. Motus Animi: six rooms, six emotions
  3. Six genderless parfums as emotional portraits
  4. L’Oréal’s luxury strategy and what’s next

Maison Margiela Fragrances  has introduced  The Scentsorium Collection , a new haute parfumerie line of  six genderless parfums  unveiled through an immersive New York experience that turned the  Starrett Lehigh Building  into a walk through human emotions.

The multi room installation invited guests to explore each fragrance as a distinct emotional state, where scent, sound and visuals interacted to make feelings feel almost tangible. A new haute parfumerie chapter for Maison Margiela With  The Scentsorium