BeautyLuxury
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Hermès Doubles Down in Shanghai With Hermès in The Making and The Launch of Hermès Plein Air, Its First Skincare Foundation

Hermès Doubles Down in Shanghai With Hermès in The Making and The Launch of Hermès Plein Air, Its First Skincare Foundation

Hermès launches its first foundation, Plein Air Luminous Matte Skincare Foundation, in Shanghai, marking a significant step in the brand's expansion into the skincare market.

Table of Contents
  1. Hermès in the Making arrives in Shanghai
  2. Hermès Plein Air: the house’s first foundation
  3. A launch built as a brand experience
  4. From craftsmanship to skincare grade complexion

Hermès   is having a big moment in  Shanghai . One week after opening the  Hermès in the Making  exhibition at the  Shanghai Exhibition Center , the house teamed up again with  Twenty Knots  to stage the launch of its new complexion hero,  Hermès Plein Air Luminous Matte Skincare Foundation .

This event reinforces the growing importance of the  Hermès Plein Air  line, as the brand introduces its first ever foundation in 2026. Hermès in the Making arrives in Shanghai The  Hermès in the Making  exhibition runs