MANGO has opened a new MANGO Valvert boutique in the Paris / Île de France area, bringing together WOMAN, MAN & KIDS in a single elevated space built around the brand’s NEW MED concept.
The store is positioned as a warm, premium and experiential environment, designed to showcase the evolution of MANGO in one of its most strategic markets. New Med arrives at Mango Valvert The NEW MED concept is MANGO’s Mediterranean inspired store design language, already rolled out to key flagships in Paris
(Boulevard Haussmann, Capucines) , Bordeaux , Alicante , Singapore and other international cities. It uses natural textures, warm neutral tones, curved lines and sustainable materials to evoke a relaxed, coastal atmosphere while keeping the focus on product.
In Valvert, this translates into: A multi line layout combining Woman, Man and Kids , in line with other major New Med sites such as Haussmann and Capucines. Larger, more comfortable fitting rooms, better lighting and an overall sense of space aimed at making the experience more premium and intuitive.
The opening message emphasises that this is “a new way to experience shopping at MANGO ,” tying directly into the group’s wider Elevate strategy for store environments in Europe.
France as a strategic growth market France has been singled out by MANGO as a strategic market , with plans to increase its store network from 223 stores at the end of 2021 to 300 by the end of 2025…
